PAM Cooking Spray

To launch PAM’s new formula with 99% less residue, we created a whole campaign with TV, banners and a whole dedeicated website for recipes (Listo Y Servido). Following the General Market strategy, we tweaked the executions to cater to our consumers, leading with appealing insights. The campaign was a success and it was awarded the coveted 2013 Ogilvy Award ARF.

- PAM Cooking Spray -
To launch PAM’s new formula with 99% less residue, we created a whole campaign with TV, banners and a whole dedicated website for recipes (Listo Y Servido). Following the General Market strategy, we tweaked the executions to cater to our consumers, leading with appealing insights. The campaign was a success and it was awarded the coveted 2013 Ogilvy Award ARF.
"Omelette". Video (Spanish with English subtitles)
"Mr. and Mrs. Muffin". (Spanish with English subtitles)
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- PAM New Formula Cooking Spray -
Use new Pam Cooking Spray to clean off unwanted residue on your pots and pans
or else you may get a visit from the Ghost of Meals Past.
"Ghost of Meals Past". Video (Spanish, with English subtitles)
"Without PAM. With PAM" Print Ad.
Website
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- Listo y Servido website -
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