Born and raised in Mexico City, Creative Director Fernando Gomez (FerGo) worked all over the US before landing in New York City. On that journey, he learned about the different sub-sets of the US Hispanic Market, human behavior, culture and even sub-cultures. He considers himself not just “bilingual,” but multicultural: “Culture transcends language” is one of his mottos.
He loves what he does; always looking for ways to improve, making sure to never act like some sort of genius or forgetting that his duty is to serve his clients, his team and the consumer. He feels accomplished when he helps someone achieve something or makes their day better.
He plays the bass guitar to a captive audience: his dog, Apple.
He loves what he does; always looking for ways to improve, making sure to never act like some sort of genius or forgetting that his duty is to serve his clients, his team and the consumer. He feels accomplished when he helps someone achieve something or makes their day better.
He plays the bass guitar to a captive audience: his dog, Apple.
Career Path
- BBDO, SPIKE DDB, VMLY&R, PB&I,
d expósito & Partners, 5Plus8 NYC, MIA, HOU (2017-Present)
Creative Director Freelance
d expósito & Partners, 5Plus8 NYC, MIA, HOU (2017-Present)
Creative Director Freelance
- BBDO New York, NYC. (2016-2017)
Creative Director
Creative Director
- Identity / IPG Media Brands New York, NYC. (2015-2016)
Creative Director
Creative Director
- JWT / SCPF New York, NYC. (2015)
Creative Director
Creative Director
- Miami Ad School New York, NYC. (2014-Present)
Advertising Professor
Advertising Professor
- d expósito & Partners New York, NYC. (2011-2015)
Creative Director
Creative Director
- López Negrete Communications Houston, TX. (2007-2011)
Associate Creative Director
Associate Creative Director
- La Agencia de Orci Los Angeles, CA. (2004-2007)
Sr. Art Director/Associate Creative Director
Sr. Art Director/Associate Creative Director
- Zubi Advertising Miami, FL. (2004)
Sr. Art Director
Sr. Art Director
- Third Ear Agency (Latinworks) Austin, TX. (2000-2004)
Sr. Art Director
Sr. Art Director
- JWT México. Mexico City. (1999-2000)
Art Director
Art Director
Awards & Achievements
AWARDS:
• Best-testing Domino’s Hispanic market spot ever (Millward Brown Kantar) 2018
• Best-testing Subway spot, in any language ever. (Millward Brown Kantar) 2017
• David Ogilvy Awards (ARF) 2014 - Silver
• David Ogilvy Awards (ARF) 2013 - Silver
• Hispanic Creative Awards 2007 - Bronze
• Hispanic Creative Awards 2002 - Bronze
• ADDYS Gold-6 / Silver-9 / Bronze-13
• Art Directors Club Gold-1 / Silver-1 / Bronze-2
• EFFIEs Gold-2 / Silver-2 / Bronze-4
• Quórum Award 2000 - Honorable Mention
• Quórum Award 1998 - Finalist in the Editorial Category
• Best-testing Subway spot, in any language ever. (Millward Brown Kantar) 2017
• David Ogilvy Awards (ARF) 2014 - Silver
• David Ogilvy Awards (ARF) 2013 - Silver
• Hispanic Creative Awards 2007 - Bronze
• Hispanic Creative Awards 2002 - Bronze
• ADDYS Gold-6 / Silver-9 / Bronze-13
• Art Directors Club Gold-1 / Silver-1 / Bronze-2
• EFFIEs Gold-2 / Silver-2 / Bronze-4
• Quórum Award 2000 - Honorable Mention
• Quórum Award 1998 - Finalist in the Editorial Category
JUDGE:
• NZME Awards New Zealand 2016
• 48in48.org NY 2016
• Tomorrow Awards (ADC). NY 2013
• MOBIOUS® Awards L.A. 2006
• NZME Awards New Zealand 2016
• 48in48.org NY 2016
• Tomorrow Awards (ADC). NY 2013
• MOBIOUS® Awards L.A. 2006
GUEST SPEAKER:
• 3% Conference. San Francisco, CA 2014
• Miami AD School NYC #industryheroes series
• Advertising Club at the University of Houston
• 3% Conference. San Francisco, CA 2014
• Miami AD School NYC #industryheroes series
• Advertising Club at the University of Houston
PORTFOLIO REVIEW:
• AAF Houston Conference
• AAF Houston Conference
OTHER ACHIEVEMENTS
• “Gabino Barreda” medal, Honor of Excellence. UNAM
• “Best Student of Mexico” Medal. Diario de México (daily newspaper) CONACYT (National Council of Science and Technology)
• Acknowledgment for Creative Performance and Artistic Divulgence. UNAM
• “Con nuestro Ingenio Invitemos a Leer” Poster Contest. Awarded as a Participant in the National Exhibit
• Primer Concurso de Cartel “Cuidado y Respeto al Libro” First Place Award
• Design of the Logo of the E.N.A.P. National Contest Finalist.
• “Gabino Barreda” medal, Honor of Excellence. UNAM
• “Best Student of Mexico” Medal. Diario de México (daily newspaper) CONACYT (National Council of Science and Technology)
• Acknowledgment for Creative Performance and Artistic Divulgence. UNAM
• “Con nuestro Ingenio Invitemos a Leer” Poster Contest. Awarded as a Participant in the National Exhibit
• Primer Concurso de Cartel “Cuidado y Respeto al Libro” First Place Award
• Design of the Logo of the E.N.A.P. National Contest Finalist.